Product Management


Brad Murphy, CEO of Gear Stream, gave a keynote presentation at last week’s Agile Success Tour. Brad’s vision includes helping organizations transition from project-driven governance to Lean, continuous flow, product line execution. We sat down with Brad to ask him 5 questions about Agile. Brad Murphy Headshot

1. What’s the most valuable thing you’ve learned by helping organizations adopt Agile practices?

The dynamics surrounding the adoption of Agile practices are changing in ways that are very different from even two or three years ago. In parallel with implementing Agile practices and establishing effective Agile teams, we’re helping organizations connect Agile philosophies and values to vital stakeholder groups. We’ve recognized that actively involving all stakeholders early in the process is key to ensuring that core Agile teams are able to achieve expected results. Gaining the support of all collaborators in the organization dramatically helps core Agile teams successfully transform and deliver outcomes. Involving the following stakeholders is vital, including:

  • The core Agile team
  • Tooling, Infrastructure and Release Management – the architecture side of the equation.
  • Governance and PMO groups – more than half the time, this group builds the roles of the project managers, Agile teams and the Scrum Master. They consider how Agile teams work off backlogs. There’s huge potential for misalignment here.
  • Product Management – since this is frequently a group that doesn’t exist, the responsibilities here aren’t well defined. Loosely, I’ll describe this as a group of individuals responsible for defining business value. This group has to be aligned with the way Agile works.
  • Executive Management – all of the focus on Agile change with the groups listed above must be explicitly aligned with the strategy and values articulated by senior executives. Too often, Agile is pursued based on “generic” benefits like speed, responsiveness, quality… while these are “good,” they’re not explicit enough.  We must challenge executives to express exactly how they will measure/recognize their own corporate goals and then map these back to the things we choose to emphasize in an Agile transformation.
2. What do you see as the #1 reason for adopting Agile?

Responsiveness would be #1. Having the ability to course-correct and change directions quickly in light of new mandates and directions. A close #2 is innovation.  A distant #3 is productivity.

3. What are the biggest benefits of adopting Agile?

Gear Stream’s clients are realizing compelling organizational realignment by refocusing the entire value chain on external customers, as opposed to the often dysfunctional inward focus of many organizations.  By aligning the entire value chain on external customers, our clients are able to more predictably influence customer satisfaction and marketshare objectives.

4. What one piece of advice would you give to new Agile teams?

I’ll give the advice I’m most passionate about. Agile teams need to challenge the rest of the organization to rethink and reconsider how work happens up and down-stream to them in order to fully exploit what they’re capable of achieving. It’s really about how Agile teams can actively promote, influence and change an organization beyond just what they do as a team. They really can – and do – influence and engage the rest of the organization. The failure pattern of Agile is almost always the same: we’ve built an Agile team, but failed to build the adjacent stakeholder teams in the process – then, the Agile team gets frustrated and the organization loses momentum and enthusiasm for Agile. Agile teams must have the ability to influence stakeholder teams, and ultimately, the baseline infrastructure of the entire organization.

5. How do you define Agile success? (Can you do it in 113 characters?)

Building, delivering & sustaining outcomes that customers r continually thrilled by, driving profit & value 4 all

Last week, 10 of us from Rally product development, sales and coaching attended the Lean Software and Systems Consortium’s 2010 conference in Atlanta.  For me, the learning highlights of the conference were in the Systems Engineering track  led by James Sutton. To kick-off his talk on Lean Systems Engineering, James used a number of compelling stories around different systems and what guide them.  As part of his introduction to systems, he played this hilarious Dave Snowden video about how you plan or act based on one of 3 systems in which you might find yourself -- Chaotic, Ordered and Complex.

David Snowden -- Cognitive-Edge -- Ways to Plan a Party

James, a Systems Engineer, Principal with Lockheed Martin, is an invested member of the Lean SSC board as well as a technical advisory member.  He is the deepest expert that I have ever met in the field of systems engineering. And he has a wonderful gift for bringing multiple resources to bear in helping people understand and care about systems. For a Civil Engineer and Computer Science major like myself his talk and track were the definition of a prop-spinning geek nirvana.

Systems are guided by the pressures that form them

The point of view that James imparted on us was to understand that there are fundamental systems in which we operate. They are not value-based; one is not better than the other. They just help us set context and inform us about the world around us. Why should we care about this? How you approach your product and project development depends on which system  you find yourself in. And, as it turns out, the system you find yourself in is largely guided by one of four compelling pressures. That is, you will recognize the system in which you operate based on what is driving you to act.

There are four fundamental pressures that guide us: abundance, scarcity, desperation, or conformity. And each leads to a different system context. To illustrate this, James led us through the story of four different nations following the second World War.  Each nation, responding to different drivers, led to advances in different types of systems management approaches in use today.

  • United States -- Abundance -- Systems Engineering

  • Japan -- Scarcity -- Lean

  • England -- Desperation -- Chaos Theory

  • USSR -- Creativity and Conformity -- Patterns of Inventiveness

The Four Systems

Given this sense of what guides particular systems, James explained that we live in a world of four fundamental systems: Simple, Complicated, Complex, Chaos.

Cynefin

Cynefin

Once you recognize what system you are in, you discover what principles and practices will best serve you in that system. But systems tend to not be static. So, James presented what agent or pressure might cause you to move to a different system and therefore what tools and practices would guide your thinking and actions for transition.

For instance,  if you are in a Simple system and are moving into a Complicated system, Lean Manufacturing and Analytical Systems Engineering are your best tools and guides. If, however, you are in a Complex system verging on Chaos, you’ll work best relying on the perspective originated by Dave Snowden: Cynefin, the Welsh word for “the place where you hold multiple things.” Cynefin serves Complex systems well as it emphasizes emergent behaviors and, what Snowden refers to as “sense-making.”

The history and vision from this talk became almost a grand unifying theory for me. It all made great sense. If you are a  systems engineering fan, do not miss the recorded version of this talk when it becomes available.

Thanks Lean SSC

While 6 speakers and several attendees from Europe were prevented from attending the conference due to the Icelandic volcanic ash cloud, the Lean SSC rolled with the punches and pulled off an excellent event. The folks able to attend and the over 40 sessions offered created an electric buzz both in the air and on Twitter. Given the caliber of sessions, hallway discussions, and Open Space,  I am sure there will be many posts that emanate from attendees. And no doubt new ideas will be growing that were nurtured by the conference. Kudo’s to the Lean SSC board for creating a space for this excitement and emergence.

About the Authors:

Ryan Martens is an organic gardener,  founding board member of the Entrepreneurs Foundation of Colorado, and CTO at Rally Software Development.
Jean Tabaka is a wine enthusiast, author and Agile Fellow at Rally Software Development.

Tag for LeanSSC automated collection of blog posts -- #lssc10

Casting CallThis week, I had the pleasure of attending the seminar “The Way of Artful Making” presented by Rob Austin and Lee Devin , co-authors of the book “Artful Making”.

While I have met both gentlemen separately in the past and heard them both speak, this was one of those golden moments when I was able to hear them co-present. And for me, I loved the odd mixture in the audience: MBA students, MFA student actors, and software engineers. (Okay, guess which group I was in?)

Lee and Rob have a great “pairing” style in presenting. For those of you who don’t know them, Lee is a professor emeritus in Theatre from Swarthmore College. And Rob is a former associate professor at the Harvard Business School and is now full professor at the Copenhagen Business School.

In co-presenting, Lee and Rob take turns applying their perspectives about the look and feel of artful making. For Lee, this is about life in the theatre. For Rob, this is about great product development and, in particular, software development. So two great tastes that, as it turns out, taste great together (sorry, a reference to an old candy advertisement :)

So, what do actors and programmers have in common? theater and programming similaritiesWell, some amazingly fundamental things as it turns out:

  • Iterative work
  • Collaboration
  • Innovation

Theatre work and product development both thrive on iteration and collaboration. Lee described this in terms of rehearsal and the emergent look of a play leading up to and even after opening night. Rob affirmed the value of a collaborative and iterative approach in product development and provided videos from Boeing and Bang and Olufsen showing how both companies take advantage of this approach.

What do these practices have to do with innovation? Well in both theatre and product development, Lee and Rob encourage us to embrace what should be the glaringly obvious; that is, iteration and collaboration invariably produce innovation .

What happens when you put iterations and collaboration together? Rob introduced us to a term he had learned during his study of Boeing’s use of iterations: “try-storming”. That is, instead of just brainstorming ideas (whether in theatre or in product development), take your brainstorm and try it.  Find something out about it as soon as possible. Then “try-storm” the next idea. (I think I am going to have to steal that term from him!)

I was also very fortunate to be able to sit next to Pete Behrens of Trail Ridge Consulting during the evening. Talking with him afterward, he reminded me of a few more similarities between theatre and product development:

  • You need to be able to surprise people in order to create value
  • If you don’t know in exact detail where you are going, it’s okay
  • The ideal play/product you hold in your head is very limiting; let go of it
  • In iterations, like rehearsals, each iteration may be or even will be significantly different from each other
  • We’ve been able to move to being more iterative these days, more Agile, because of technology making it cheap enough to iterate
  • Nothing is lost and wonders never cease as we build up each iteration from all the iterations before

Artful Making through iterations, collaboration and try-storming—all are important if you intend to be a theatre or product development organization that is truly innovative in the 21st century. And THAT is what actors and programmers have in common.

About the Author: Jean Tabaka is a wine enthusiast, author and Agile Fellow at Rally Software Development. Subscribe today to get free updates by email or RSS.

You learn more quickly under the guidance of experienced teachers. You waste a lot of time going down blind alleys if you have no one to lead you.” -W. Somerset Maugham (1874 – 1965)

Filmed at Rally’s Agile Success Tour events, these videos detail the real-life agile implementations of software/IT executives who have taken the enterprise agile journey and are now realizing the benefits of enterprise-scale software Agility.

Our coaching and technical account teams (including Jean and myself) provided guidance to many of these panelists during their initial steps in their journey.  It gives me great pleasure to see them now become the teachers and share their expertise with the new generation of practitioners.

Don’t pass up this great opportunity to learn from the experiences of others!

click here if video player is not loading in your RSS reader

Catch the next Success Tour events in Boston, Seattle, Chicago and London this Fall
These events are free, but registration is required.


boxing-match

Never back down from an intelligent debate - or whatever these idiots are doing

The question over product management vs. product ownership is a huge issue that many companies face as they try to scale Agile. Dean Leffingwell just finished up a great series on Agile Journal in which he makes the case that the Enterprise Product Manager is Likely NOT the Agile Product Owner.

The Agile Journal article series is a great place to jump into the debate, but his blogging on Scaling Software Agility is also excellent and very deep – what Dean tends to call “pithy.” I am sure some of you will call foul with some of Dean’s points, but his methods have proven to be very effective with large-scale agility. I’d ask, are you skeptical based on personal bias or real Agile principles?

Here are four other resources that are great at analyzing product management and product ownership:

  1. Enthiosys – I highly recommend their “Product Bytes” newsletter (Luke, Scott and Rich’s leadership here)
  2. Pragmatic Marketing – They are shutting down my favorite Tuned In blog, but the others are also good and Tuned In has excellent archived topics
  3. On Product Management – I love their lens on product management overall, not purely Agile
  4. Accidental Product Manager – Very pithy blog on product management and timely topics

Final note to readers: Dean is a good friend of mine, and he helped me start Rally.  He is an investor and worked for us between 2003 and 2005.  Now he does his own consulting on large-scale Agile and continues writing for Prentice Hall.  I cannot thank him enough for his personal support in shaping my thinking around large-scale software development, building a network into some of the world’s best practitioners, and coaching me as an entrepreneur.  He is a passionate software craftsman.

Thanks, Dean, and very nice work on this critical topic.

If you have ever wondered what to do with the growing number of features in your software applications, you are not the only one. There is some useful guidance from The Standish Group survey quantifing that only 20% of all delivered software features are “often or always used.” For a team under the pressure of today’s economy to do more with less, here is a way to conceptually cut 80% of your effort and still deliver the high-value essentials. But wait it gets better. If you do not completely elaborate, build, test or document these features, you save once. But you also save again: with the future maintenance costs, the training users, the bug fixing and the regressing these features would have required. This is clearly the biggest lever for cutting software development costs using Agile. And yet it seems to be the hardest to attain.

Features used in Commercial Software - Reported by Jim Johnson of the Standish Group at XP2002

Features used in Commercial Software - Reported by Jim Johnson of the Standish Group at XP2002

This pairing back to the simple, important few takes tons of discipline and that level of discipline is only be made easier as your agility maturity increases. Most agile books and coaches will call this the discipline of “Brutal Prioritization.” The folks from 37Signals call it: “Getting Real.” In either case, brutal prioritization means two things:

  1. Not letting the fat slip into the backlog
  2. Keeping the backlog prioritized by value and risk

First, lets talk about fat or wasteful features. Please note, fat or wasteful features come from all directions from the business and customers, but also from developers, support, and product owners. Your features may be fat or wasteful if they:

  1. Do not help the most important user persona in your domain achieve breakthrough results or competitive advantage
  2. Have not be proven to work and are based on a hopes and prayers
  3. Look like pets that someone is protecting
  4. Are weak features that degrade the product because they are not complete enough to meet minimum expectations
fat pig - vietnam

Photo © Tristan Savatier - http://loupiote.com/ - Used by Permission

So if you are in the customer role or customer proxy role such as the Scrum product owner role, the technical product management or a business analyst role, it is your job to control yourself and help the team to keep the fat off the backlog. If you are on the agile team, it is your job to keep these roles honest about WHY these features are so valuable. This leads right to ranking the items into a prioritized backlog. (A few comments in this area would be really helpful – let’s hear what you use to spot fat features?)

(more…)

2008 was a very good year for Rally, the Agile development movement and me personally.

At Rally, we measured ourselves by winning the third consecutive Jolt Product Excellence Award and delivering 6 product releases to a fast-growing list of great software-driven companies.

We leveraged our Agile and customer community and new products to deliver feature priorities based on our customer’s feedback and votes.

With the help of QSMA, we benchmarked that Rally customers are 50% faster to market and 25% more productive than industry averages.

On the local front we were named one of the best companies to work for in Colorado as well as awarded the Affiliate of the Year by the Entrepreneur Foundation – these are awards we strive for and help us validate we are building the type of company that can endure.

You can see the customer and financial growth that resulted from these market achievements in an announcement we issued this morning, or you can go to the Rally by the Numbers page on our web site to see the transparency we use to communicate our progress.

On the Agile industry front, the Agile Alliance had a blow-out conference in Toronto in 2008.  It was the culmination of my two years on that board and a very fulfilling experience.

We also saw this market grow with new customers and a host of incumbent as well as new competitors.

The Agile tools and applications market became real and Gartner put out a market map as a prelude to a magic quadrant; good news Rally was ranked in the “Positive” category.

What key performance indicators (KPIs) do you use in your business, and how will you improve or adapt them in 2009?

At Rally, we’ll be busy doubling our efforts to make our customers successful with Agile and effective on both prongs of short-term efficiencies and long-term growth.

Jeff Windman posted a nice little article on TechCrunch IT about Lean, Agile, Rally and Toyota.  Please join the deep and skeptical discussion.

When we started with Scrum at Rally years ago, we used to just do a design meeting every few weeks with a couple of key stakeholders to talk about what was coming up and prepare the backlog.   This worked relatively well, but as we added more discipline to our release cycle, the ad-hoc backlog planning our Product Owners were used to started to break.

If you want your team to be able to make a commitment around 8 weeks of backlog, you need to do somewhat more prep than you would with vanilla Scrum.  And if you want your team to meet that commitment, you need a mechanism to manage your stakeholders to minimize backlog churn.

About a year ago, we chartered a Product Council to solve this problem.  The Product Council is led by the uber Product Owner for each product, and consists of stakeholder representatives from all interested departments.  This team operates as lightweight Scrum that grooms the backlog for the next release, working in 4 meetings that are 2 weeks apart.

Meeting 1: Retrospective on the last Release

The first meeting falls about a week after the engineering team does Release Planning.  The Product Owners review the plans for each Scrum, talking through the stories for the stakeholders.  We’ll also highlight the work that definitely does not fit into the release.   Usually we have commitments from the development team as to what will be delivered.

We then ask people to rate how they feel about the product (what we plan to deliver) and the process (how we decided).  We tabulate these numbers, and then move on to a regular retrospective on the process – what went well over the last 8-week cycle, what didn’t go well, and what should be changed going forward.

Meeting 2: Bring Your Ideas

In the second meeting, we hang the roadmap and various backlogs on the walls – usability, platform, deferred defects, technical debt, customer requests, etc.  The Council spends about 20 minutes “walking the walls” – reviewing the roadmap and various backlogs.   People add items they think are missing, shift items forward where necessary, and talk about issues and concerns.  The purpose of this meeting is to identify those items the Product Owners should research for the next release – we usually leave with about 10 epics that need investigation.

Meeting 3: Presenting the Design Continuums

The Product Owners spend about 2 weeks researching those key epics, and come back with rough design continuums (backlogs) for each one and high-level estimates.  In Meeting 3, they present these ideas.  Sometimes an epic is too complex or unknown to be considered for the next release, or perhaps it’s too expensive to build given it’s value.  The Product Council votes to rank the different epics.

Meeting 4: Presenting the Detailed Backlogs

Based on the voting from the last meeting, the Product Owners go off and begin blending the strategic epics from the Product Council with small customer requests, deferred defects, and other small items.  In Meeting 4, we present the detailed, forced-rank backlogs that we intend to present to the development teams in Release Planning.   We talk about what’s changed and see if there are any last-minute, “Stop the line” type shifts that have to happen.  We get a fist-of-five commitment from the Product Council to confirm their support for these backlogs.

Moving forward, I’ll post more details about how these specific meetings work.

On Monday at SD West, Scott Ambler presented recently updated survey results from a 600 person survey on Agile Development. His results are just the latest in a series of surveys around the move toward Agile Development. Scott’s results came with an assertion that the Agile development trend has “Hit the Wall.” Though Scott could ask that question based on his results, I suggest that he stop and ask the question, Why does his survey show no additional adoption since 2005, but other surveys shows a completely different story? I can not answer that question, but it would be great for Scott to go to the next level.

As a result of Scott’s quote, I decided to dig into what we can learn about Agile adoption in the marketplace and what it means to a software development organization today.

First, I dug into other surveys’ that are represented well at Methods and Tools and the latest information from Forrester. Carey Schwaber has updated their survey of 1,017 North America and European enterprises. The survey was done in Q3 2007, reported in February at “Agile Enterprise Adoption in 2007“.

She found that:

  • 26% are Already Using Agile and an additional 42% are aware
  • Adoption of Agile increased 56% from 17% in 2006, to 26% in 2007
  • Awareness increased 45% from 29% in 2006, to 42% in 2007

Her conclusions were as follows:

  • Agile adoption has accelerated
  • Large Enterprises are more likely to adopt Agile
  • Financial Service sector is the leading the pack to take Enterprise adoption
  • Agile adoption is correlated with adoption of open source, SOA, ALM and SaaS

The Methods and Tool survey found that from 512 respondents in February 2008 versus 232 in 2005 that:

  • Overall usage had increase by 77 % in adoption from 2005 to 2008
  • Between fully deployed, partially deployed and partially implement the 2008 versus 2005 results looked like this: (48% in 2008 compared to 37% in 2005)
    • Fully Deployed 2008 – 17% and in 2005 – 8%
    • Partially Deployed 2008 – 14% and in 2005 – 12%
    • Partial implementation 2008 – 17% and in 2005 – 17%

As an organization adopting or scaling agile, I know that I would like to know three things:

  1. Is this a fad?
  2. Am I behind the curve in adoption?
  3. What real benefits are coming as a result of these efforts?

First, the accelerating year over year adoption and awareness rates point to the fact that is not a fad that it is not flaming out.

Second, if you were to plot this against a normal distribution curve that follows an empirical rule where 68% of the curve is one standard deviation from the norm, you would get a picture like this:

Where the area under the curve represents the entire population of adopters, you might come to the following conclusions:

  • Agile adoption is across the Chasm (into the early mainstream area) by everyone’s accounts with between 17% (Ambler), 26% (Forrester) and 31% (Methods and Tools) of the market using/having deployed Agile.

So are you behind the curve? That really depends on what market and technologies you are using:

Yes, if you are building web 2.0, SOA, SaaS or with Open Source tools

Yes, if you are in the Financial Services Industry

Yes, if you think of your development team in the early mainstream or pragmatic adopter.

No, if you are using mainframe, embedded or client server technologies

No, if you are in the retail and public sector industries

What is the ROI and benefits of Agile Adoption?

  • Studies like the QSM studies on BMC’s Agile Adoption are showing great results with 4X improvement is delivery speed, 11% lower defect counts for and 20 to 50% productivity improvements.

Though Scott’s survey showed flat growth in adoption, I believe he needs to look at his survey population to understand the discrepancies from the other surveys. All the other surveys point to periods of continued growth as Agile becomes more mainstream across many industries and technologies.

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