Agile Development Blog

This is the 1st post in a series we’re working on with guest blogger Lee Devin:

How to Foster A Culture of Innovation

“It took me more than 53 years to understand that culture isn’t just important, it is everything.” -Lou Gerstner

In the coming decade, software and product teams must provide the critically needed innovative approaches to organizations throughout the world. The visual metaphors and practical, hands-on ideas in these posts will give executives, managers, and engineers ways to speed up this evolution. Starting on Monday.

To make and maintain a culture of innovation requires a team to consider that task as a part of their work, complementary to, and as important as, the commercial task. Work on the culture must go forward during the workday. We’ll suggest, for example, that you include a warm up as part of the daily stand up. The team leader will lead this at first, but when it has become part of the routine, leadership will rotate among the group. Team members who learn a new exercise somewhere else will bring that to the stand up. You won’t tack this on to the day as something extra: it’s central.

As well, on analogy with the public schools, an executive or team leader might propose in-service learning requirements. Normally schools don’t require that teachers take specific courses. They demand instead a required number of course hours per year or other interval. Such courses include learning new techniques applicable to the work at hand; but, more important, they can be general—education rather than training.

Google is only the most well known of modern corporations to suggest that workers spend up to 20% of their work time on personal projects. Google encourages personal projects that have no readily discernible connection to current work, and imposes no requirement that such projects result in marketable outcomes. Now and then, of course, they do. And they’re a main reason why the competition has such a problem keeping up with Google. Not even Google knows what the next thing will be. More important, they serve as practice in innovation: people discover and refine their skills in a no-stress situation. They are free to be wildly creative.

In colleges and universities a similar situation obtains, though with considerable pressure attached at certain times in a professor’s career. We mean the custom called “Publish or Perish!” To achieve tenure or to be eligible for promotion, a teacher must make a contribution to the field. Mostly this means publishing the results of research.

Some places, Harvard Business School among them, grant tenure only to men and women who have achieved an international reputation within one or more fields. While this requirement weighs heavily on young faculty, the purpose is clear: research offers faculty an opportunity to practice the skills they teach.

More important, though less observable, accumulation of knowledge beyond what’s needed for tomorrow’s class supports a career after the initial thrill of teaching wears off and interest wanes. Of course these are ongoing programs; they have their true effect over the long term, as they become embedded in the company tradition and in an individual’s sense of work.

But, you say, “How do we have time to do this?”

Turns out that a reasonable amount of time spent in these pursuits increases productivity. When Frederick Taylor began his time and motion studies of workers shoveling coal at the steel mill, they balked at his requirement that they take breaks on a schedule he devised. They were paid for piece work, and feared that Taylor’s breaks were a management device to reduce their paychecks. Taylor insisted, and the workers discovered to their amazement, that their pay went up noticeably.

This notion of pay for story points has not caught on in the software field.

Many folks in the Agile community would argue that Agile is all about culture change. As you know, we do not see Enterprise Agile adoption as solely about anything. For most teams it starts out as a process change, runs headlong into weak testing technology and then confronts some major cultural elements as the scaling or replicating come into play.

Our Flow-Pull-Innovate approach can be mapped into a state transition diagram that blends changes on all these fronts.  It is our experience that teams neither have nor take time to appreciate these cultural items until they have shown some improvement. At this point, it becomes easier and paramount to reinvest some of these gains into continuing the journey. This can be in the form of slack time, schedule time for innovation, or new infrastructure in building, testing, or planning.

Now once teams get to the benefits of pull at a program level, the focus of adoption needs to move towards organizational culture.  I believe the transition from traditional to Agile, involves quite a shift in infrastructure, methods and guiding ideas.  The awareness for the changes in Guiding Ideas seems to come primarily from bottom-up adoption or occasionally from a new senior level executive who was brought into drive change.

Making changes of the magnitude we’ll suggest won’t be fast and easy. If you want to move fast, you’ll want to get help. This can be tricky. Consultants are typically a quick-fix; this won’t do in the long-term, but they can help with a push. However, a culture lasts, and work to create and maintain it should last as well. The consultant’s techniques stop lasting all too soon. We suggest that you find ways to learn about companies and teams that can become role models. This can be difficult. You’ll need to take time to build ongoing relationships of trust and reciprocity.

You can also consult people who routinely work in a culture of innovation. These include (but aren’t limited to) three groups.

(1) Actors make a new thing each night they perform the play, and their rehearsal processes are a compendium of good ideas for innovative agile teams.

(2) Theatre directors are a great source of method and lore for team leaders in an innovative culture. They every day address the difficulty of supervising men and women who have skills that they do not. They can’t bark out orders, but must find ways to encourage constant innovation.

(3) Painters (not house painters) in their work interact with an emerging form, the key element of collaboration, as they create a new and unique thing each time they make a picture. They can be especially persuasive and helpful on the question of replication: since they can’t do it (Every painting they make is new and unique, even if they try to copy themselves.), they have developed views and attitudes that software development teams and their leaders can use to advantage.

We remember a teacher who told his classes, “The way to improve your writing is to apply the seat of your pants to the seat of your chair.” The way to get started is to get started. Make the commitment. This can be a top down or bottom up movement, but support from above is key to a good beginning and to ongoing success. The budget for subsequent projects should include time and funds for preparation and team building of the kind we’ve described. Team leaders and managers should commit to constant reinforcement of the aim, and to vigorous support of performance by individuals and particular teams.

Keep an eye out for upcoming posts on this theme, where we will cover many of these concepts in greater detail.  But, as always, your feedback in the form of comments would be tremendously valuable in shaping our ultimate path and conclusion.

An Introduction to Lee

Jean and I, along with other Rally coaches write on the concepts of Agile Enterprise Adoption and our recommended approach called Flow-Pull-Innovate; however, most of that copy has been dedicated to the first two states of Flow and Pull.

Personally, I have struggled to write about Innovate because our language seems to be all-wrong. So we recruited a friend to help, his name is Lee Devin. With Lee’s help we are going explore the state of Innovate with words and stories that will help us understand this advanced state of Agile adoption. There are a number of topics that we have discussed in this collaboration and we plan to share all of them through this first quarter of 2010 (see How to Foster a Culture of Innovation)

I met Lee Devin through my next door neighbor Gordon Wickstrom.  Lee was a colleague of Gordon’s in theater and a fellow fly-fisherman. Gordon is an old school theater professor, he believed in structuring the performance to give the actors a place to create. He like Lee has a passion for his craft and feels absolutely fortunate to have been able to work in the theater profession his entire life. Gordon and I have shared many a lively conversation about theater and software and it was one of those conversations that led me to Lee.

According to Gordon, Lee has a more creative approach to theater development; one that is more emergent than Gordon’s. After numerous professional interactions and three fishing trips, Lee and his family are good friends. And his son, Sean has got to be one of the best anglers on the planet; fishing with him is like fishing with Yoda.

Now into Lee’s book with Rob Austin, Artful Making.  This book blends Rob’s research into innovation and agile product development with Lee’s mastery of theater; it is a real joy to read. It conjures up some of my best memories of creating beauty and greatness in software. Their contribution to our profession is to help us break our mental models or metaphors around the work of software development. You can let go of your mechanical metaphors and let Lee give you a complete vision of software as a creative and messy design process for conjuring up real beauty and innovation.  After a fishing outing last summer in Boulder, Jean and I had breakfast with Lee and decided to collaborate with him on work around the topic of innovation. You can read Jean’s words about Lee and Rob, in her post  “What do Actors and Programmers have in common?”

Next up In our series – Reconceiving the Notions of Success and Failure

About the Authors: Ryan Martens is a goat cheese maker,  founding board member of the Entrepreneurs Foundation of Colorado, and Founder and CTO at Rally Software Development.

Lee Devin is a dramaturg at the People’s Light and Theatre, a Senior Research Scholar at Swarthmore College and a senior consultant with the Cutter Consortium. These activities often interfere with his fishing, and cause him to neglect his grandchildren.

Jean Tabaka is a wine enthusiast, author and Agile Fellow at Rally Software Development. Subscribe today to get free updates by email or RSS.