Sun 6 Nov 2011
Hello Markie Award!
My iPhone tells me it’s 46 degrees on this crisp, sunny November day in Boulder. I’m happy to say that my phone also reminded me about daylight savings this morning – I get an extra hour back today!
So, I decided to take some time to share my thoughts about Rally’s marketing team winning the Eloqua Markie Award for our efforts in providing customers and prospects valuable information, exactly when they need it.
Our team spent the past year focused on aligning sales and marketing to create automated and relevant communications to our prospects and customers. We designed a series of communication “tracks” that provide accessible, valuable educational information, delivered in small pieces to individuals and organizations – just when they need it most. We share everything from how-to blog posts and whitepapers, to video chalk talks with our expert coaching staff and training tutorials on how to use Rally with the most impact.
With the Markie Award, Eloqua recognizes excellence in marketing each year at its annual Eloqua Experience event. The award celebrates creative campaigning, flawless execution, inspirational thought leadership, innovative tactics and outstanding results. I’m proud to say that, from a competitive field of nearly 200 submissions across 20 categories, Rally took home the Markie for our prospect education campaign!
In fact, moments after we won, there was a 4.2 earthquake in San Francisco! I’m not the only one who felt the earth move when Eloqua’s CEO Joe Payne announced Rally as the winner of the Best Lead Nurturing Program:
@ymanderson tweeted “Earth shaking news…literally (just felt an earthquake in SF) @rallysoftware just won best nurture program…#EE11SF Congrats @lisamchen”
It was a joy and an honor — I’m already excited for next year’s Eloqua Experience and finding new, creative ways to delight our prospects and customers with just the right information they need about Agile and Rally.



Bring Your Kid to Work Day teaches kids about the work-a-day world of their parents — helping them explore the many life choices they have and getting them dreaming about their own grown-up careers. More than 35 million children and adults participate at over 3 million workplaces each year. Rally recently celebrated the 19-year-old program by hosting nearly 20 kids in our Boulder, Colorado, and Raleigh, North Carolina offices. Rally’s action-packed Bring Your Kid to Work Day included an office tour, a scavenger hunt, a Twitter session, a pizza party, an “Invent the Future” visioning exercise and a collaborative design challenge (complete with marshmallows!). Here’s what a few Rallyers and their kids had to say about Rally’s 2011 Bring Your Kid to Work Day:
I had fun at Rally during Bring Your Kid to Work Day. We rode scooters, and learned about a lot of different areas and had pizza for lunch. We wrote a program with the engineers made us guess a number between one and ten, and it also created a “Hello World” program. Also, my group won the marshmallow contest, where you have twenty sticks of raw spaghetti and one marshmallow, a yard of tape and a yard of string. You try to put the marshmallow as high as you can on the structure that you make. It has to stand on its own and you can’t hang it from anything or use tape to stabilize the structure. This showed us how a group of people can bring their ideas together to make something work. We met some funny people who made us laugh and we went all over the building as an adventure. I think work at Rally is always as fun as it seemed when I was there.




