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Product ManagementWebinar - Agile Product Management Meets CRM
By: Catherine Connor
Agile software development is all about delivering customer value, but as your customer base grows, it is not possible for product managers to engage with each and every customer on a regular basis. However, your sales and support teams are engaged on a daily basis with your customers, so it should come as no surprise that your CRM system can contain a wealth of information about customer needs and priorities. Bridging the gap between your CRM system and your development backlog is a critical to driving innovation, collaboration and customer responsiveness in your organization. As Agile software development becomes mainstream with more and more development teams accelerating their delivery of software releases, product management and customer support teams have a unique opportunity to deliver real value to customers, while increasing customer responsiveness.
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