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Webinar - Agile Imperative for SaaS Operations

Ryan Martens
Ryan Martens

By: Ryan Martens

Traditional plan-driven, "waterfall" development approaches simply do not work in the SaaS model. In traditional models used by on-premise software companies, clear feedback on customer uptake, usage and sales blockers often takes six to eight months after release to reach product management and engineering. In this talk, Ryan Martens, Founder and CTO of Rally Software, will focus on the Software-as-a-Service (SaaS) business model. Teams get immediate feedback from customers and typically have vast amounts of usage and adoption data to help guide rapid decision making. Agile software development provides the ability to achieve significantly greater resource efficiencies, while closing the feedback loop quickly. That helps manage the extreme expectations associated with SaaS services. SaaS is forcing a fundamental change in the way smart software companies develop their products. By leveraging Agile methods, SaaS providers can reduce cycle times to weeks, adjust rapidly to customer feedback and move testing to the front of the process. Software agility is the only process that will allow a SaaS engineering team to deliver continuous value, quality and user loyalty.


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