All Product Management Downloads

Product Management Webinars

Archived Webinars

• How Product Management Must Change to Enable the Agile Enterprise

  Ronica Roth

  Catherine Connor

  By: Ronica Roth & Catherine Connor

  As more development teams adopt Agile processes to increase their responsiveness to customer needs, product managers must change the way they work to keep up with faster development cycles and shorter customer feedback loops. Product managers new to Agile soon realize that Agile processes require more involvement from their group. In this on-demand webinar, learn how to manage these new activities to best serve the Agile enterprise.

• Agile Product Management Meets CRM

  Catherine Connor

  By: Catherine Connor

  Agile software development is all about delivering customer value, but as your customer base grows, it is not possible for product managers to engage with each and every customer on a regular basis. However, your sales and support teams are engaged on a daily basis with your customers, so it should come as no surprise that your CRM system can contain a wealth of information about customer needs and priorities. Bridging the gap between your CRM system and your development backlog is a critical to driving innovation, collaboration and customer responsiveness in your organization.

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