Webinar: Defining Market Value: Priceless!

Agile Portfolio Management Webinar Series
CMO, Primary Intelligence
Product Manager, Rally Software
Wednesday, September 12, 2012
Sep 12, 2012

Agile teams talk a lot about focusing on value. But organizations struggle with how to measure value to ensure that focus. Providing quantitative ways to measure and track value is critical to implementing repeatable portfolio and roadmap processes.  In this webinar, Steve Johnson, a recognized thought-leader on topics related to product management, marketing, and sales enablement,  joins Rally product manager Catherine Connor to discuss ways to quantify market value, including:

  • Where do user stories come from?
  • How do product teams prioritize for value?
  • What’s the best source of market intelligence?


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