There are other conferences that cover Agile software development, but the Agile 20xx show reigns supreme. At nearly 2000 attendees from around the world, this year’s show is happening at Walt Disney World in Orlando.  (It was moved there after the flood in Nashville.) For the first time, three of the major analyst firms (and as a result 5 of  the key analysts who cover Agile and ALM) are attending the conference – Forrester, Gartner and IDC.

Rally coaches, sales and marketing folk at booth setup

Rally coaches, sales and marketing folk at booth setup

As a result of the show’s success, it has become the most significant market rhythm in our industry.  So this week, we announced a few things:

I am speaking tomorrow on PDCA: Moving Beyond Simple Inspect and Adapt. (Thurs 9:00 a.m. in A-1). Other Rally speakers remaining this week are:

Get your Rally cap

Get your Rally cap

  • Former Rally developer turned Rally technical account manager turned Rally coach Chris Browne speaks Wednesday on The Art of the Hackathon (Weds 15:30 – 17:00 in Asia 3).
  • Rally coaches Alan Atlas and John Martin speak Thursday on “Your Team, Your Freedom, Your Responsibility” (Thurs 15:30-17:00 in Asia 3).

Follow the news from the show on Twitter at #Agile2010. Come see us at the booth and get a Rally and Deliver ballcap. Or let us know if you’re not at the show and want us to send you one (send name and address to

Ryan Martens is an organic farmer, founding board member of the Entrepreneurs Foundation of Colorado, and CTO at Rally Software Development.

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