Transition to Agile: How Rally Services Helped Fender Deliver Faster

It may surprise you to discover that Fender is deploying and scaling Agile application lifecycle management practices. In fact, Agile has spread well beyond the software industry and is helping bring greater productivity and market responsiveness to companies ranging from financial service providers to restaurant chains to musical instrument manufacturers. A growing portion of Fender’s revenue is dependent upon ecommerce, so having business-responsive technology is crucial to their success. They sell the majority of their inventory through an extensive network of dealers who can purchase products viadedicated websites.

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